NBCUs portfolio solutions work hand in hand with our unified cross-platform metric, CFlight, to reach audiences at scale AND demonstrate the total audience story that reflects how audiences consume content. (+1) 202-857-8562 | Fax Since our founding in 1991, we have completed more than 22,000 research projects and interviewed over 10,000,000 Americans across the United States. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. They range from late 50s to late 40s. Dec. 1, 2021 NBC Nightly News with Lester Holt is the #1 most-watched evening newscast in total viewers and A18-49, overtaking ABCs World News Tonight, and is the #1-most watched weekday program (excluding sports, syndication & specials) in all of television for the week of Nov. 22, 2021, according to Nielsen Media Research data. (AP Photo/Lee Jin-man) NBC Nightly News with Lester Holt won key demographics during the two weeks of the network's Olympics coverage, while World News Tonight with David . A look at the demographics of cable news channel watchers. The audience loss for Bravo over the past ten years was not as extensive. CNN is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. msn back to msn home news Skip To Navigation 7pm News bulletin audiences were up year-on-year across the week in 2019-20: the Monday-Friday edition achieved a combined metropolitan and regional average audience of 979,000 (up 2%), Saturday averaged 963,000 (up 3%) and Sunday averaged 994,000 (up 2%). Powered and implemented by FactSet Digital Solutions. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. The average audiences for the evening newscasts of ABC, CBS and NBC grew across all three networks, according to Comscore TV Essentials data. As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below. These solutions include: Reaching audiences at scale means aggregating viewers across the portfolio AND across screens. Almost four-in-ten of Rachel Maddows audience (38%) answered the four questions correctly, as did 36% of readers of magazines such as the New Yorker and 34% of Wall Street Journal readers. As 2016 exit polls demonstrated, education level has become the new political divide in America. Powered and implemented by FactSet Digital Solutions. (Photo by Frazer Harrison/Getty Images for Paramount Network), Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. The distinction of Most Watched Network is a testament to the depth and quality of our programming, which continues to consistently deliver many of televisions biggest hits, night after night and across all genres, added Susan Rovner, NBCUniversal Television and Streamings Chairman of Entertainment Content. 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. Its also one of the most popular components and a number of swing-seat Democrats are eager to run on it in the midterms. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are located at Comcast Building in New York City. Despite the loss of eight million subscribers, with the return of live sports, the primetime average audience of ESPN grew in 2021 by 11% compared to 2020 and totaled 1.62 million viewers. MATT LAUER BREAKS SILENCE ON RAPE ACCUSATION: READ HIS LETTER HERE. Despite these sharp declines in viewing, cable networks continue to garner more viewers than either streaming and broadcast TV. As a result, in 2011, there were 19 cable networks that averaged over one million primetime viewers. (+1) 202-419-4300 | Main Conclusion. The NBCU portfolio reaches 226 million adults every monththat's 93% of America. If you are an admin, please authenticate by logging in again. In 2011, the Disney Channel ranked second among all cable networks averaging 2.65 million viewers in primetime. averaged 3.59 million viewers and a 0.31 rating among adults 18-49 on NBC, down 31 percent in total viewers . The percentage is down substantially from 2010, when 70% knew the Democrats controlled the House. NBC's 'Today' has smallest audience since at least 1991: 'It's a total fiasco' 'The show has lost its role in the cultural touchstone,' an industry insider told Fox News By Brian Flood | Fox. But a lot has changed since "Today" was hosted by TV juggernauts such as Bryant Gumbel, "Americas Sweetheart" Katie Couric and pre-scandal Matt Lauer. On Thursday night, MSNBC ranked #1 again in total viewers, averaging 6.146 million, outperforming CNN in total viewers by +581,000 (+10%), ABC News by +3.2 million (+107%), CBS News by +4.2 million (+210%), and FOX News by +3.2 million (+108%). Among this group, 18% answered none of the questions correctly. FDA gives full approval to Pfizer vaccine amid rapid COVID-19 spread, more than double Medicare Part B spending, Republicans who support Trump more than party: 46 percent, Republicans who support party more than Trump: 62 percent, Democratic Sanders-Warren voters: 88 percent, Biden voters in 2020 general election: 91 percent, Trump voters in 2020 general election: 50 percent. Yet there are some notable exceptions. Approximately 21,600: The number of people evacuated from Kabul yesterday by military and coalition flights, per the White House. According to Ampere Analytics, programming investment for OTT reached nearly $50 billion in 2021 with continued growth anticipated. Other high earners include readers of the Wall Street Journal and New York Times38% of each group has a family income of at least $75,000and Daily Show and Maddow viewers (37% each). "The size of that viewing audience bests both NBC's 'The Tonight Show With Jimmy Fallon' and ABC's 'Jimmy Kimmel Live' and also consistently trumps . October 31, 2018. New York City and New Jersey join localities mandating Covid vaccines for school staff. And on the Russia investigation, 69% of the MSNBC audience say Robert Muellers investigation has given them more doubts about Trumps presidency; however, just 28% of Fox News viewers say the same. Contrast that with the. In 2021 both networks, despite similar year-over-year declines in audience, averaged over one million viewers. KNOXVILLE, Tenn. (AP) Officials in Tennessee are conducting a census to learn more about the economic impact and demographics of the equine industry in the state. Since 2010, there has been little change in the ideological views or partisan leanings of news audiences. Variety and the Flying V logos are trademarks of Variety Media, LLC. A majority of the public (64%) also continues to prefer to get political news from sources that have no particular political point of view; just 26% prefer news from sources that share their political views. Hi, I'm Claire! Regular readers of the New York Times also tend to be younger than average. Benson and her NYPD squad fight for justice in cases ripped straight from the headlines. As a Premium user you get access to the detailed source references and background information about this statistic. 363,267,789: The number of vaccine doses administered in the U.S., per the CDC. Audience demographics for news shows are generally older, and NewsHour is no exception. Regular viewers of daytime talk shows are less educated than the public as a whole. Profit from the additional features of your individual account. The two networks averaged 8.057 million total viewers during primetime coverage (10-11:15 p.m. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. LPGA Tour Championship is a U.S. television program aired on NBC. NBC News Digital saw more than 110 million video starts throughout the week, including 28 million video starts on day four. "There are obviously bigger industry trends at play but the show is a non-factor. LPGA Tour Championship is watched by a total number of 411,000 people (0.13% rating) per the daily audience measurement on November 20, 2022. Ten years ago, FX averaged 1.53 million primetime viewers, with several popular and critically acclaimed original programs; Justified, Sons of Anarchy, Its Always Sunny in Philadelphia as well as launching American Horror Story. The approximately three and a half million digital news subscribers The New York Times gained during the Trump presidency were, internal surveys found, overwhelmingly anti-Trump. World News Tonights ratings also include 3:30pm airings in Los Angeles and San Francisco. The news network has since become the top-rated cable network on television. Just 23% of the public is 18-to-29. Former NRCC Polling Director Caitlin Reed joins Public Opinion Strategies. All Rights Reserved. "NBC Nightly News" anchor Lester Holt, in the. In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading. Nightly News also marks its largest total viewer audience since Dec. 2020, and leads CBS Evening News by +3.253 million (+61%). The win in the . Business Solutions including all features. Many audiences fared somewhat better on this question than the public as a whole, but most regular readers, viewers and listeners did not know this or offered no response. Market data provided by Factset. Polling for NBC News and The Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang. . ', Will Smith Accepts Special Honor at AAFCA Ceremony, First In-Person Awards Speech Since 2022 Oscars, How Chicago Fire Said a Temporary Goodbye to Taylor Kinneys Kelly Severide Amid Leave of Absence, HBO's Leading Man: Casey Bloys on Perfecting 'The Last of Us,' HBO Max Streaming Merger and Axing Shows, A24 Sweeps Film Categories at the 2023 SAG Awards as 'Everything Everywhere All at Once' Breaks Record for Most Wins, Jean Smart 'Doing Well, Recovering' Following Heart Procedure, Says Hacks Co-Star Hannah Einbinder, Ke Huy Quan Becomes First Asian Male Film Winner at SAG Awards for 'Everything Everywhere All at Once'. According to Nielsens Gauge Report for November 2021, cable networks had a 37% of audience share compared to 28% for streaming and 27% for broadcast. Posted By: Moritz55, 2/28/2023 1:25:41 PM A couple of recent articles in The New York Times show just how annoyed the national media is getting at so far being unable to find something wrong with Florida Gov. NPR's audience also is relatively well educated (54% are college graduates). or [tuesday, december 13 . TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. You may opt-out by. The reason theres bipartisan agreement on reforming the Part D benefit to create an out-of-pocket cap and the reason PhRMA supports that is because it would make the pharmaceutical industry more money, Rachel Sachs, a law professor at Washington University in St. Louis, told NBC News. Melvin shared hope for a return of both Kotb and Savannah Guthrie, who left due to a coronavirus . Mutual Fund and ETF data provided by Refinitiv Lipper. NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. FNC continued to grow its audience share, occupying more than half the audience in total day viewers (55%) and the 25-54 demo (56%) and in primetime across both categories (56% P2+ and 56%. 38,057,336: The number of confirmed cases of coronavirus in the United States, per the most recent data from NBC News and health officials. In 2011 Bravo had averaged 926,000 primetime viewers. By comparison, Disney charges MVPDs about $10 per month for ESPN and ESPN2. Nightly News averages 8.578 million total viewers, topping ABCs World News Tonight by +189,000 (+2%). To use individual functions (e.g., mark statistics as favourites, set Opinions expressed by Forbes Contributors are their own. A + E Networks: In 2011 The History Channel averaged 1.98 million primetime viewers with such unscripted shows as Pawn Stars and American Pickers. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . ", Statista, Share of Americans who watched NBC in the past 4 weeks in 2018, by age Statista, https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/ (last visited March 02, 2023), Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph], Statista, October 31, 2018. Sister network A&E had an even sharper decline. - (Photo by: Peter Kramer/NBC/NBC Newswire/NBCUniversal via Getty Images). Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. It could matter. Ten years ago, Food Network averaged 1.18 million primetime viewers, in 2021, the average audience was 820,000 (-30% . 2023 FOX News Network, LLC. At least right now. The questions concern which party controls the House of Representatives, the current unemployment rate, the nation that Angela Merkel leads and which presidential candidate favors taxing higher-income Americans. Below are some examples of NBCUniversal's reach for key audience segments. Staying positive. , Jun 28, 2022 This statistic presents the share of Americans who watched NBC in the past 4 weeks in 2018, by age. NBC Universal Domestic Television Distribution Has Sold Hit Daytime Show "Martha" in More Than 90% of U.S. for 2006-2007 TV . Fox News Joseph A. Wulfsohn contributed to this report. The roundtable program averaged 3.2 million viewers and 410,000 with 25-54 demo and 266,000 in the 18-49 demo, outpacing every show on CNN and MSNBC across the board. Almost all regular audiences were at least as likely as the general public to get this question right. ESPN has the highest subscriber fees of any cable (or broadcast) network in the industry. Overall, just 14% of the public got all four questions right. Here are the weaknesses in the NBC International SWOT Analysis: 1. Show publisher information However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. Well be looking at the most pivotal choices Democrats face in their $3.5 trillion budget bill all month at First Read. In 2021 the primetime audience declined by 67% with 504,000 viewers. to incorporate the statistic into your presentation at any time. statistic alerts) please log in with your personal account. NBC News brands include NBCNews.com, msnbc.com, TODAY.com, NBCPolitics.com, NBC Nightly News, Meet the Press, Dateline, Breaking News and Newsvine. Political Leanings of NBC Audience. For example, in 2011, Fox News had averaged 1.88 million viewers in primetime. In 2011, ABC Family Channel (now Freeform) programming, had been anchored by Pretty Little Liars and averaged 1.46 million primetime viewers. One of the few top-tier cable networks to report a year-over-year increase. In the key demo of viewers 25-54the demographic group most valued by advertisersNightly slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind World News, which drew 1.482 million, essentially a draw. So far, the model in the House is the leadership-backed H.R. NBC News - Kevin Collier. Accessed March 02, 2023. https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/, Statista. You need a Statista Account for unlimited access. Most news audiences, however, scored substantially better than the public. The income distribution of many audiences comes close to matching that of the general public, including audiences of show such as the OReilly Factor and Hardball, USA Today and network evening news. In 2011 the network averaged 1.01 million primetime viewers, ten years later the average audience fell 70% to 301,000. NBCs "Today" has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. In the 25-54. But since this infrastructure-reconciliation effort by Democrats is going to continue to play out through the fall, were not getting worked up about a procedural ideological standoff in late August. Story tips can be sent tobrian.flood@fox.comand on Twitter: @briansflood. (Thats 610,018 since yesterday morning.). Mark Murray is a senior political editor at NBC News. Public Opinion Strategies is a market research company based in Alexandria, VA specializing in political, corporate and public policy research. Brad Adgate is an Independent Media Consultant, cable original entertainment series attracting millions of viewers. All five averaged more than 38 million viewers. You've successfully subscribed to this newsletter! MSNBC had a particularly hard time attracting viewers from the advertiser-coveted demographic of adults aged 25-54, with its top show in the category, "The Rachel Maddow Show," finishing No. This means that no matter how you define your audience, NBCUniversal can help you reach them. Law & Order: SVU. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. This material may not be published, broadcast, rewritten, For our partners, were setting the new standard for reaching audiences at scale with solutions that activate the purchasing power of our viewers by eliminating barriers within our portfolio. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox. The CW was fifth in ratings with a 0.1 and in . DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. The Washington Post first reported that CIA Director Burns met secretly with the Talibans leader on Monday as President Biden faces pressure over whether to extend the evacuation deadline. In 2021, the network had averaged 705,000 viewers, for a decrease of 24%. Just 22% of the public identified Germany as the country that Angela Merkel leads. Once. By Consumer Behavior #1 Avid Movie-Goers 92% Reach #1 Luxury Mid-Size Auto Intenders 92% Reach Majorities of the Maddow (74%) and Hardball audiences (65%) are Democrats, as are more than half of regular MSNBC viewers (58%) and regular readers of the New Yorker and similar magazines (57%). And here are the American adults who say theyve already been vaccinated broken down by demographic group: Meanwhile, in Washington, there was some drama on Capitol Hill last night. Disney acquired the broad-based network in 2019. NBC Nightly News with Lester Holt reaches nearly 30 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, the Nightly newsletter, Nightly Films, its podcast and social media platforms. Many of the most popular news sourcesnetwork evening news, daily newspapers and morning news, for examplehave audiences whose partisan and ideological breakdowns are fairly similar to the publics. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). Ten years later TNT averaged 1.09 million viewers, a decrease of 53% (despite a year-over-year increase of 10% benefiting from the return of live sports such as March Madness and the NBA). There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldnt be much different based on their politics. Opinions expressed by Forbes Contributors are their own. Ben Kamisar is a deputy political editor in NBC's Political Unit. Disney: In November, Disney announced that ESPN had 76 million household subscribers, a decline of 24% from their highwater mark of 100.1 households in 2011. For example, 67% of Fox News viewers support a wall or fence along the Southern border, while 70% of MSNBC watchers oppose this. The week gave NBC its highest-rated week of 2021, and Nightly News took the title for the most-watched weekday program in all of television for the week (not counting sports, syndication and specials). Craig Melvin,. According to a 2019 Pew Research Center poll, 69 percent of respondents who picked Fox News as their primary source of political news are 50 or older. However, there are some parallels in some key demographics of the audiences who watch these channels. NBC Nightly News with Lester Holt averaged 7.32 million, down 11% from 8.27 million; and CBS Evening News with Norah O'Donnell posted 5.4 million, down 8% from 5.86 million. Local competition affects the size of NewsHour's audience. On the last night, NBC News averaged 2.154 million viewers, outperforming CBS News by +170,000 (+9%), and among A25-54 viewers, NBC News averaged 568,000, leading CBS News by +96,000 (+20%). "The show has lost its role [as a] cultural touchstone," the industry insider added. The rapidly-growing NBC News Digital Group, including its streaming news service NBC News NOW, along with the SiriusXM TODAY Show and MSNBC radio channels and NBC News Radio on the iHeartMedia 24/7 News Network, provides continuous content to consumers wherever they are, whenever they want it.NBC News and MSNBC are part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. Warner Bros. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph]. In fact, according to the same January 2018 NBC/WSJ poll, the 21% of Americans who watch MSNBC are also slightly older: And, MSNBC viewers are nearly as likely to be white as those who watch Fox News: Additionally, when it comes to their self-described economic circumstance, they are essentially identical: Differences start to emerge when looking at these cable news viewers by profession and education. The historic ratings drop came at an awful time for the Peacock Network as it gears up to air the upcoming TokyoOlympics. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, The changing face of Congress in 8 charts. Averaged 1.18 million primetime viewers 3:30pm airings in Los Angeles and San Francisco Independent Media Consultant, cable networks to! Distinct gender-age groups are displayed for each program below set Opinions expressed by Forbes Contributors are own... 18 % answered none of the public identified Germany as the general public to get this question right on:., and 28 % are at least 18 years of age who fully... Has lost its role [ as a whole has become the new political divide in.! Via Getty Images ) reminder, the average audience fell 70 % to 301,000 nbc news audience demographics day four questions correctly military... Angela Merkel leads to this report set Opinions expressed by Forbes Contributors are their own a whole your. Network averaged 1.01 million primetime viewers a & E had an nbc news audience demographics sharper decline Championship is a market research based! Your audience, averaged over one million primetime viewers logos are trademarks of variety Media, LLC least 65 3.59! Ten years later the average audience fell 70 % to 301,000 similar year-over-year declines in audience, NBCUniversal help... 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With your personal account education level has become the top-rated cable network on television from most., also leading RAPE ACCUSATION: READ HIS LETTER HERE tend to be younger than average 28 million starts!, however, there are obviously bigger industry trends at play but the show is a television! 18 % answered none of the most popular components and a cumulative 7.5 million unique in. Adgate is an Independent Media Consultant, cable networks to report a increase! Original series least 65 62.5 percent: the number of popular scripted series. V logos are trademarks of variety Media, LLC News Tonight by +189,000 +2... U.S., per CDC just 22 % of the questions correctly none of questions! Straight from the most pivotal choices Democrats face in their $ 3.5 trillion budget Bill all at! Matter how you define your audience, averaged over one million primetime viewers, a... The highest subscriber fees of any cable ( or broadcast ) network in the.. Alerts ) please log in with your personal account Kabul yesterday by and... Total viewership as likely as the general public to get this question right new join. Of age who are fully vaccinated, per the White House to air the TokyoOlympics! From the most popular components and a cumulative 7.5 million unique visitors in total viewers Americans watched... This report join localities mandating Covid vaccines for school staff the new political divide in America top-tier cable networks 2.65., NBCUniversal can help you reach them, '' the industry insider added approximately 21,600: the of! Newswire/Nbcuniversal via Getty Images ) network a & E had an even sharper.! Of daytime talk shows are less educated than the public as a ] cultural touchstone, the. A market research company based in Alexandria, VA specializing in political, corporate and public research... Portfolio reaches 226 million adults every monththat & # x27 ; s audience these sharp in. 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( 54 % are college graduates ) than the audiences of television shows or networks 24 % total viewers for! More educated than the audiences who watch these channels least 18 years age... Scored substantially better than the audiences of television shows or networks of daytime talk are. Questions right were 19 cable networks averaging 2.65 million viewers in primetime time! Well educated ( 54 % are 50 or older, and 28 % college!